Cloud Curls Are Taking Over This Summer—and We’re Here for It
There’s a softness in the air—and it’s not just the weather. Meet Cloud Curls: the effortless, ethereal texture trend that’s making waves across fashion weeks, social feeds, and salons alike. More than just a hairstyle, Cloud Curls are a mood—a fresh, modern take on curls that float, bounce, and feel as weightless as they look.
At Suite Reyad, we don’t just follow trends — we support them at the root. Literally.
What Are Cloud Curls?
Soft, airy, and subtly sculpted, Cloud Curls are defined by their lightness and fluidity. They're less about structure, and more about softness—moisture-rich hair with movement, definition, and a naturally undone finish. Unlike traditional ringlets or polished blowouts, Cloud Curls are about hydration over hold, letting your hair’s natural wave pattern shine through—with the right care.
The Foundation of the Look? Hydration.
Curls only float when they’re healthy. That means deep, consistent moisture—without weighing the hair down. That’s where The Cure comes in. Our bestselling, 5 star rated treatment mask, powered by organic date seed oil, repairs hair from the inside out—restoring strength, sealing frizz, and setting the perfect base for soft definition. Pair it with weekly support from our shampoos and conditioners and a nourishing cleanse routine, and you’ve got the blueprint for this season’s softest curl moment.
“Our thick coarse shampoo line, and our Cure Booster Serum once a week is the best way to achieve Cloud Curls,” says Kylie Fritas, Suite Reyad co-founder and expert hair stylist. “This non-toxic formula leaves the hair moisturized and with just the right amount of definition in your curls. Not to mention, your airy head of curls will smell rich of palo santo & water lily.”
How to Get the Cloud Curl Look
Cleanse Intentionally
Use our Thick Coarse Shampoo to nourish the hair without stripping moisture.
Treat with The Cure Apply post-wash and leave in for 3–5 minutes. For extra softness, leave a small amount on your ends as a leave-in.
Weekly Boost
Apply The Cure Booster Serum once weekly for intense hydration and curl memory restoration.
Air-Dry or Diffuse Gently
Use low heat and avoid over-manipulation to let your texture form naturally.
Skip the Smoothing Tools
Cloud Curls thrive with finger-combing and minimal styling. A soft oil finish is optional—but confidence is essential.
Your Cloud Curl Kit
Thick Coarse Shampoo – Gentle, weightless moisture
The Cure Treatment Mask – Deep repair + hydration, weekly recovery for defined softness
Travel Pouch (coming Fall 2025) – Take your curls wherever summer calls
Float softly. Style consciously.
Your best curls aren’t styled—they’re supported. Discover what Cloud Curls feel like when your hair is truly nourished.
