Reyad Fritas and Kylie have long been among the beauty and fashion world’s best-kept secrets, with a global clientele that extends from catwalks to boardrooms. Trained in Paris, London, and New York as both a colorist and artistic director, Fritas met his wife, Jax Williard Fritas, and together they opened their first salon in Manhattan in 2018, followed by a second location in Aspen in 2021.

Born in Hong Kong, Kylie “Jax” Fritas has lived in France, Mexico, Manhattan, and Aspen. Her international background has shaped a unique perspective that continues to define her renowned global aesthetic. Over the past fifteen years, she has worked with clients such as Madison Headrick, Gelila Bekele, Kenza Fourati, and Imaan Hammam, cultivating a loyal following in New York and beyond.